by Albert Simó | Dec 20, 2024 | Luxury Marketing
For digital marketing specialists running online advertising campaigns based on PPC, fraudulent clicks represent a significant threat. As pay-per-click (PPC) advertising becomes more sophisticated, so too do the malicious actors generating fake traffic that you end up...
by Albert Simó | Nov 13, 2024 | Luxury Marketing
Digital marketing for the luxury sector is undergoing an unprecedented transformation. With technology advancing at breakneck speed and consumers becoming more selective than ever, luxury brands wishing to remain competitive in 2025 will need to develop digital...